Avoid The Marketing Slip-up of Inconsistency In Your Web business
Avoid The Marketing Slip-up of Inconsistency In Your Web business
You will discover a number of important factors of online marketing that are not widely talked about, and staying consistent during your marketing are one of them.
We do not understand why this theme does not get more awareness because it is definitely deserving of it. If you forget to take advantage of this easy to understand the idea, then your work will not produce the kind of earnings you desire.
The rationale for this effect is a feature of human nature and how we perceive and feel about what we see.
When our experiences aren’t what we expect, based on prior experience, then it leads to uneasiness and can certainly without conscious thought seem irrational. There’s an unpleasant, ill at ease, feeling connected with it, and that is an all-around negative effect.
It is a great idea to provide an illustration, so we will look at the simple optin circumstance that employs a squeeze page.
Usually, a business will drive visitors to a squeeze page to capture contact details. Right after a prospect opts in, then frequently they will be shown a website that consists of a sales letter.
What is shown after the squeeze page is the discretion of the particular marketer? However, there is a certain risk in this scenario that embodies this notion of being consistent in your marketing which we will describe.
The dynamics here concern the page layout, design elements and colors of the squeeze page and the site that shows up afterward in the browser.
The idea of inconsistency comes into play if the two sites are completely diverse, and the net result is to cause the reader to have a sense of discomfort. The obvious resolution to this simply makes the squeeze page much more like the subsequent site that is looked at.
Let’s take a look at something that many affiliate marketers contend with.
Review sites are common due to the fact they can be very effective, and the typical scenario is for a review page to have not less than one outgoing link to a merchant site, if not more. It is not achievable to make your review site, or page, like the vendors or most of them if you link to many.
What is attainable, and successful, is to develop a site so it does deliver a smooth transition to the sites you are linking out to. It is easy to prevent an uncomfortable predicament between designs and colors, and you can have something which is somewhat neutral looking.
You will want to make an attempt to figure out how well colors, structure and overall designs can be fairly inconspicuous so they keep away from clashes. You are able to get by just fine if you try to make an attempt to minimize jarring color clashes the maximum amount of as possible.
The next essential consideration is all about marketing messages via the written word.
Typically, speaking, many people are constant and regular in the manner they talk to people. However, you can induce problems in what you advertise to an audience if it represents an uncommon or significant departure from what they are used to getting from you.
This does not seem to be as much of a situation as design clashes, in our fairly wide experience. Even so, we have seen it enough to think that many web marketers and businesses are oblivious of the need to be consistent.
You’ll need to spend more time and effort in making your business blog more user-friendly, but there is a pay-off. This is where so many inexperienced IM marketers make many mistakes because they are not aware of all they need to know, or they just don’t do it.
What you do is the most important thing, and you can get a real edge if you take the time with this. Ramp up your results on any business site by learning the following user-friendly tips.
You are going to want it to be either across the top or just under the header graphic.
Otherwise, it goes in your left column or down the left-hand side. You should not, though, put it over on the right-hand column. You can have a website that has been either two or three columns.
But if you have a three column site, then make the left column your main navigation column. Your right-handed column can be for other kinds of information. Examples of this include ads or small advert type creatives for special offers you have.
This layout is the layout that is the most effective. There are various arguments for including a search form function even though they are somewhat standard on blog templates but a non-blog site may not have it as standard.
Your layout matters
If you think the search field would be better off elsewhere, then see about moving it. This is all part of doing things to make people feel more comfortable with is the goal of having a user-friendly site.
You know how things can be with sites, so do a fast search after you set up your site and have content on it and see how it works. These are the things that everybody with a blog should do, and the majority probably don’t do this one.
Content creation and other site elements are danger zones for mistake making, that’s for sure. Your side columns are just one of these areas. You’ll have special offers and subscription optin boxes that all need to be sold in their own way.
It is important to make sure you’ve got an effective copy here. Just because most other website owners stick to tossing up graphics for eBooks and subscription boxes and leaving it that way does not mean that you should do it as well.
This is something that most people are so used to seeing that they tune them out. Smaller boxes in your side column with littler font copy and an email box is a great idea.
Use smaller fonts but not fonts that are too small to see and make sure that you have written something different and compelling as well.
Apply all the techniques you can learn about so your blog is friendly to your audience.
Your time on site metrics will skyrocket, hopefully, and then that will make you look good. No more wondering what you can do to make your business performance improve. Don’t do what so many others do which is nothing – you have to build your business.
Performing business on the web is filled with many chances for mistakes, and inconsistency with your overall approach has to be an important one.
Either people have no idea of how essential it is, or they simply have no clue that this is available. Nevertheless, the absence of regularity in most you do in your company will have a destructive effect on conversions.
The explanation for this effect is a feature of human nature and the way we view and feel about what we observe. Humans have a strange way of reacting to the unknown and things that occur that are out of place in some way. There exists an uneasy, ill at ease, feeling connected with it, and that is an all-around negative effect.
One normal aspect of online marketing where this result is highly common concerns squeeze pages and another site. As you know, online businesses send traffic to a squeeze page since they want subscribers.
Dependent on personal preference, the marketer may deposit the fresh optin on a sales page or other site. What is displayed after the squeeze page is the discretion of the particular marketer? This is the common situation whereby consistency is very important as we will discuss next.
The characteristics here concern the format, design components and colors of the squeeze page and the site that shows up afterward in the browser. In case, they are substantially different, then that signifies inconsistency, discomfort on a greater level and low resulting conversions for the sales letter.
As you may previously think, if you design the squeeze page so it is much more congruent with the second site, then that discomfort will not occur.
Another related situation applies to all the affiliate marketers and the way they approach their marketing. Review sites are well-known because they can be extremely effective, and the common scenario is for a review page to have not less than one outgoing link to a merchant site, if not more. It is simply not practicable, or ideal really, to make a clone of a vendor site or cope with the case of multiple vendor sites.
What is possible, and successful, is to make a site so it does deliver a smooth transition to the sites you are linking out to. What you must strive to do is refrain from a design that is highly strange and serves to provide a glaring contrast to any other site. Certainly, this does bring some subjectivity into the equation. So the best approach is to at a minimum try to minimize the contrast as much as possible.
The following essential consideration is all about marketing messages via the written word. Generally speaking, many people are constant and regular in the manner they talk to people.
However, you can cause problems in what you market to an audience if it represents an abnormal or significant departure from what they are used to receiving from you. This takes place to some degree, but it is not anything we would call rampant or a widespread situation. Even so, we have seen it a sufficient amount to think that many web marketers and businesses are oblivious of the need to be consistent.
Developing a website that has all the right user-friendly principles in place will involve more work on your part. A site that offers no impediments to visitors makes everything easier for them as well as you. What you do is the most important thing, and you can get a real edge if you take the time with this. Ramp up your results on any business site by learning the following user-friendly tips.
If the term “above the fold” is new to you, what we mean when we use it is the things people see immediately upon arrival on your website. This means what you see before you have to start scrolling. It’s in the above the fold area where your all-important information and page elements need to be.
Pay attention to the space above the fold.
That space is for the things that are important for your visitors to see before they are able to move on to something else. This all makes perfect sense but too many sites can drop the ball with this. You are going to need to evaluate just how well your site does this. Redesign your home page if you have to do it because it’s that important. Remember that one of the most important things you need to get across is exactly what you’ve got to offer.
By now, you know that it’s important to prove that you’re different than everybody else.
There are lots of ways that you can do this but it is important that you do it as best you can. The best way to do this is to be sure that visitors to your website instantly understand precisely what it is that you are offering. This is the thing that every person who finds your website is going to want to know.
They want to find out what it is that you can do for them and how they will benefit from it. Have a logo with a short tag line under it on the upper left either in the header or just under it. It’s an informational device and from there the title of the website and the first paragraph on the site will help with the rest.
Don’t be shy about getting right to the heart of the matter with what your primary offer is right on your home page. Don’t forget that if you’re doing SEO, you now want to minimize the number of ads above the fold. By default, most themes will make all the sidebars the same on various pages, and that’s not always a good idea.
Try different places for your opt-in
The usual place for subscribing to your list is on the top right, but what about trying a different approach with placement? Your images used for ebooks and ads are important, but you know that copy is what it comes down to in the end. Even if your website is getting killed and you need to completely overhaul it, you can do that pretty quickly when you know what to do. Of course, knowledge is only good if you know how to use it and how to use it confidently. You are the only one who can make the decision and it is up to you how successful your business becomes.